Why Video?

In case you haven’t been watching, over 6 billion videos are viewed on You Tube every month. That’s almost an hour for every person on earth (and by the way, they’re not all cat videos). 

Videos are a valuable, powerful way to tell your brand’s story, to showcase your product or service, and to engage with your target audience. We’re not talking infomercials here, we’re talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life online. 

And that’s what we do. We use stories to make your business come alive.  We transform your product or service from a string of boring text into a three-dimensional solution that customers and clients can connect with and that they realise they need.

Video if done properly can make your business unforgettable. We do video properly by understanding your business, your business goals and your target audience. Then we decide the best kind of video that will resonate with that audience. It could be a documentary-style production, it could be humorous, or emotional, it could involve you, some actors, your customers or a spokesperson.

It’s all about finding the right way in so you get the most out of your investment.

Talk to us today.

Video Will Rule the Roost

Mark Zuckerberg said, “I think video is a megatrend, almost as big as mobile.” 

Video marketing in 2017 is expected to explode. Forecasts predict that 74 percent of all traffic in this year will be generated by video.

In addition, 52 percent of marketing professionals worldwide name video as the type of content with the best ROI. Not sure where to start? Check out the following places to incorporate video content:

1. Landing pages. Unbounce reports that including video on a landing page increases conversions by as much as 80 percent. Use video to address the target market’s major pain points, present your solution, and close with a compelling call to action.

2. Resource center videos. Does your company’s website have a resources page featuring white papers, case studies, and other types of educational content? If so, add some video assets. For example, tutorials and how-to videos are great additions.

3. Email communications. Are you communicating with customers or prospects through email marketing programs? If so, include video to drive greater impact. Research shows that video provides a 20 percent lift in email open rates, in addition to higher click-through rates.

4. Promote special offers. Customers and prospects receive an overwhelming amount of promotional emails each day. Video makes it easier to cut through the clutter.

Read more at http://www.business2community.com/brandviews/act-on/5-content-marketing-predictions-2017-01758790#zv84z6bm0eDOEgGr.99

Quick to criticise, slow to praise

Have you ever noticed how we love to criticise?

Could be anything, the driver in front, the driver behind, the woman at the cash desk, the late delivery of an item, the meal not being hot enough, etc etc.

Whenever something's not right we're onto it like a bull in a china shop, ranting and raving, making irate phone calls, sending emails and texts - and sometimes rightly so.

But how often do we praise when things go right? When did you last send an email to a company thanking them for their prompt and efficient service or send a testimonial to a firm to thank them for their fast delivery etc? If you did you're certainly in the minority.

As a company, we wanted to attract customer reviews to help improve our position in the Google rankings so we asked some of our clients if they would be kind enough to leave a short review for us. Only three obliged.

Now it may be because the others didn't rate our service highly enough, but frankly I doubt that. More likely they were either too busy or simply forgot.

We all like to feel appreciated, so why not be different and show your appreciation when things do go right - and they do go right more often than not.

Not only will you be doing them a favour, it'll probably make you feel better too.

Maybe an idea for a New Year's Resolution?

Just a thought.