Mark Zuckerberg said, “I think video is a mega trend, almost as big as mobile.”
Forecasts predict that 74 percent of all traffic in this year will be generated by video marketing.
In addition, 52 percent of marketing professionals worldwide name video as the type of content with the best ROI. Not sure where to start? Check out the following places to incorporate video content:
1. Landing pages. Unbounce reports that including video on a landing page increases conversions by as much as 80 percent. Use video to address the target market’s major pain points, present your solution, and close with a compelling call to action.
2. Resource center videos. Does your company’s website have a resources page featuring white papers, case studies, and other types of educational content? If so, add some video assets. For example, tutorials and how-to videos are great additions.
3. Email communications. Are you communicating with customers or prospects through email marketing programs? If so, include video to drive greater impact. Research shows that video provides a 20 percent lift in email open rates, in addition to higher click-through rates.
4. Promote special offers. Customers and prospects receive an overwhelming amount of promotional emails each day. Video makes it easier to cut through the clutter.