It’s widely been accepted for a long time that the quality of your promotional or corporate video largely reflects the quality of a business and a poor quality amateur video means a poor business.
The minimum requirement for a half-decent quality picture is generally HD at 1080p.
However with our new delivery of cameras we are now able to film in glorious 4K mode. As the names implies 4K has a considerably higher resolution than 1080P HD video.
4K resolution is exactly 3840 x 2160 pixels, whilst 1080P consists of 1920 x 1080 pixels. The 4K designation refers to the close to 4000 horizontal pixels which is a huge increase.
Of course any camera is only as good as its operator and having excellent quality video alone is not enough. It’s just as important - some would say more - to make sure the audio is equally as good.